Back in the 1960's, a ski resort developer in the French Alps came up with an idea to motivate his patrons to continue to return to his resort each year. He encouraged many of his customers to purchase "fractional" ownerships at his resort instead of simply renting each year they came on vacation.
From this idea, revenue, attendance, and popularity boomed at his ski resort. The rest of the world was quick to catch on and started offering their own fractional ownership opportunities. Thus,
No comments:
Post a Comment